In short, conversions are all events that turn a prospect into a customer. Because the goal of a sales -driven influencer campaign can also be an increase in sales. To measure the conversion measures, for example, the use of individual discount codes is suitable, through which each sale can be easily assigned. Affiliate links also provide information about the success of the measures: They make the website traffic and newsletter registrations traceable that an influencer generates. Please note, however, that strongly sales-driven content may reduce the credibility and thus also the effectiveness of influencer campaigns.